Regionwide Workshop Series

SCORE Workshops held throughout Central MA 

 

by Worcester SCORE®

Marketing in the Age of Social Media

When:  June 26, 2019 - 6:30 to 8:00 pm
Where: Marlborough Chamber of Commerce

11 Florence Street, Marlborough MA

Take advantage of this workshop, presented by SCORE Worcester and sponsored by Marlborough Chamber of Commerce. Free for Marlborough Chamber members, non-members $35.  

 

Everyone is talking about digital marketing and the use of social media. But many business owners wonder if it's right for their business, and if so, where they should dedicate resources. 

The platform options can be overwhelming. Understanding each platform's audience breakdown, generating content that attracts, engages and informs followers, and keeping up with the impact of technological changes on audience reach present other challenges. Then there's the big question of how digital marketing and social media fit in with your business's traditional marketing, support fundamental marketing principles, and acquire and retain  customers. 

By setting goals and developing a strategic plan for social media, you can begin to conquer any apprehension you may have about social media and take steps to use it along with traditional tactics. 

Join Hank Allard from the Worcester SCORE Chapter and Bill Denison of the Denison Design Group as they help you determine if these tools are right for your business's marketing plan and how to most cost-effectively take advantage of social media and digital marketing versus traditional approaches. Their presentation will be followed by a breakout session.

Pizza and refreshments will be available for networking time.

Register here to ensure a space: https://www.marlboroughchamber.org/event/marketing-in-the-age-of-social-media/